Lumaworx and their client Methodist Hospital asked us to develop brand messaging that encourages expectant mothers and families in Henderson and the surrounding counties to choose to deliver their babies at The Women’s Pavilion at Methodist Hospital.
After meeting with the marketing team and key obstetric nurses to identify what is unique and appealing about the care provided at The Women’s Pavilion, we determined that by focusing on the themes of “home” and “family,” and the loyalty that results when people feel connected in these ways, we could give expectant mothers and families good reasons to choose The Women’s Pavilion.
Produced with Scot Brown and Ken Murray of Lumaworx, Matt Wagner at Matt Wagner Design and graphic designer Nick Basham.